Destination Midtown

The Destination Midtown partnership has completed a yearlong study.  The Omaha architecture and planning firm HDR collected data about the area from residents, business owners, employees and other concerned parties.  The project aims to transform Midtown into a vibrant area for growth and development.




Midtown includes more than 28,000 residents and 11 neighborhood associations within the north-south boundaries of Cuming and Center streets and west to east from Saddle Creek Road to 24th Street.

Developed in the latter part of the 19th century and early 20th century, Omaha's Midtown has been home to some of Omaha's most desirable neighborhoods and notable businesses. The area boasts bountiful parks and open spaces connected by an historic boulevard system. It features historic, landmark architecture such as St. Cecilia's Cathedral, Joslyn Castle, and the Blackstone building, to name only a few. A number of the city's major businesses and institutions are located in this area.

HDR analyzed current market, socio-political, regulatory, transportation and environmental conditions of Midtown. In addition, HDR compared case studies of similar plans throughout the country. SWOT (Strengths, Weaknesses, Opportunities and Threats) analyses and visioning sessions with area residents and business also contributed to the Destination Midtown Master Plan.

At the beginning of  2004 a series of workshops gathered input from various constituents in the Midtown area, including residents, business owners, employees and any other persons or groups interested in becoming involved. As the result of  these workshops, residents developed visions for individual neighborhood business districts.  Six groups of neighborhood residents worked with the HDR design team to create conceptual drawings of business districts that would promote active street life.  "These drawings are only one of the many phases of the overall plan that will address both neighborhood issues as well as redevelopment  opportunities," said Doug Bisson, community planning manager for HDR.  

Destination Midtown's 101 recommendations come in four categories: neighborhoods, transportation, central corridor and parks and open space.

Destination Midtown Master Plan recommendations include:


  • The creation of a development corporation and fund of $1.5 million over the next three years to jump-start business activity and improve code enforcement and security.


  • Transform Dodge Street into an urban boulevard by expanding the right of way.


  • Convert Farnam and Harney Streets to two-way traffic.


  • Develop a bike mobility plan.


  • Establish guidelines for redevelopment along Leavenworth Street between Saddle Creek Road and 24th Street.


  • more transportation options


  • Increase city maintenance.

  • Identify locations where rezoning is necessary.


  • Encourage entry-level and lower-wage workers to buy homes.

  • Continue community policing efforts and increase foot and bike patrols.


 

Links
www.omahachamber.org/destinationmidtown

Vision  for Midtown Evolves into a Plan (article)

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Midtown Documents: (10)
Date Title/Description
13-May-2004 Rendering from Destination Midtown Plan - Rendering from Destination Midtown Master Plan.
10-May-2004 April 2004 Destination Midtown Newsletter - - Includes stories on development of Midtown Neighborohood Association; Absentee Landlord Crackdown; Study of Portland's Revitalization Efforts; and Midtown Historic Home Renovation.
01-Mar-2004 February 2004 Destination Midtown Newsletter - February 2004 Newsletter outlining results of Destination Midtown's October Workshops
05-Nov-2003 November 2003 Destination Midtown Newsletter - November 2003 Newsletter outlining upcoming events of Destination Midtown
10-Oct-2003 September 2003 Destination Midtown Newsletter - September 2003 Newsletter outlining upcoming events of Destination Midtown
03-Sep-2003 Destination Mid…August 2003.pdf - August 2003 newsletter for destination midtown
04-Aug-2003 Midtown Map - Map of Destination Midtown Study Area
11-Sep-2003 Larger image of Midtown Blackstone
11-Sep-2003 Larger image of Cathedral
11-Sep-2003 Larger image of Joslyn Castle